Falafel Moudi's provides homemade culinary creations that deliver what today’s savvy consumers want: fresh, exotic flavors, and healthy eating, every time. The brief Develop a clean, fresh, and scalable identity easily adaptable with franchising opportunities. The brand needs to look commercial and familiar, even though they are entirely new. Solution A simple and minimalistic approach enabled us to create a memorable and high impact identity system using key brand elements. The combination of the logo, typography, colors, and patterns helped create a dynamic language unique to Falafel Moudi's.