Accelerated Mobile Pages (AMP)
is a framework developed by Google that aims to improve the loading speed and performance of web pages on mobile devices. The main goal of AMP is to provide a faster and more seamless browsing experience for users on mobile devices by removing unnecessary code, reducing the file size of images and other media, and using a simplified version of HTML.
The AMP framework is built upon three core components: AMP HTML, AMP JS, and the AMP Cache.
Cache is a content delivery network (CDN) that is designed to deliver web pages to mobile devices as quickly as possible. This is achieved by caching web pages on the CDN and delivering them to users from the closest server to their location. Additionally, the AMP Cache also includes a feature called the “Reconnect” that allows for a connection to be established with the server before a user clicks on a link, further speeding up the loading of web pages.
One of the main benefits of AMP is that it can significantly improve the loading speed and performance of web pages on mobile devices. This is especially important for users who are accessing the web on slow or unreliable mobile networks. Additionally, AMP can also improve the user experience by providing a more streamlined, simplified version of web pages that is easier to navigate on small screens.
To implement AMP on your website,
you will need to create a version of your web pages using AMP HTML and AMP JS. This can be done by following the guidelines and tutorials provided by Google. Additionally, you will need to make sure that your website is properly structured and optimized for SEO. This includes using relevant keywords, meta tags, and structured data to help search engines understand the content of your web pages.
It’s important to note that AMP is not a ranking factor in Google search engine, but it can have an effect on the click-through rate (CTR) and the user experience for mobile users, which may lead to a better ranking.