SEO VS PPC
SEO vs PPC: Knowing Which Is Right for Your Website Get SEO vs PPC. Everyone in the digital arena, especially in Netherlands, Belgium, Germany and all over the Europe, understand the power of search engines and how useful they can be in luring traffic, potential customers and sales in the long run. However, after the […]
SEO vs PPC: Knowing Which Is Right for Your Website
Get SEO vs PPC. Everyone in the digital arena, especially in Netherlands, Belgium, Germany and all over the Europe, understand the power of search engines and how useful they can be in luring traffic, potential customers and sales in the long run. However, after the initial boom of websites, competition on search pages increased multiple times, and people started finding it difficult to rank higher in search engines for their respective keywords. In the wake of such saturation, search engine advertising came into being, and advertising became an open option for all webmasters to use to generate sales from SERPs (Search Engine Results Pages).
With over three billion searches per day, people know where the attention is and hurry to get their slice of the pie for the least possible cost. This is where the debate starts. Some people feel comfortable with PPC Advertising and hardly rely on Search Engine Optimization (SEO), others spend their time on improving their SEO to make use of maximum organic traffic. So the question arises what strategy you should pursue? Following are three comparisons which will help you make better decisions for your business.
Speed vs. Lifetime Value
When you take a look at PPC, and the sort of results it generates, it is evident that it works miracles in the short term. It is clear that the real value, in PPC, lies in its use for vigorous sales or traffic promotion.
On the other hand, we have SEO which is more of a long-term game. Search engine optimization is a long-term investment which saves you a lot of advertising in the long run especially if you start ranking higher in the search results pages. Our experiences in SEO in Amsterdam, Berlin, Brussels, Paris and all over the Europe.
So you have to be wise in your spending on both these options. Use PPC when you need to maintain sales or increase sales but not at the expense of your SEO campaign, which needs to be planned over a year at least.
Good Advertisements or Better Search Presence
Another critical question is whether to spend time making your PPC ads better or invest that time into organic growth of your search traffic.
According to the statistics reported by independent researchers such as SEOmoz, it is revealed that a paid search result is approximately five times less effective in achieving its goal than an organic search result.
The answer is evident from the stat shared above. As a starter, you should take both routes, plan your search engine optimization strategy over the long term and try to implement best practices to quickly make your way to the top for some of your industry’s primary keywords.
Plan out your PPC on a per-campaign basis to ensure you are meeting all your macro and micro targets. This way you can rely on your SEO for long-term vision and progress while maintaining growth and sales through PPC.
What do to for High Competition Keywords!
If you have a lot of competition in your niche, then it becomes difficult for you to make any significant wins on the SEO battlefield for primary keywords. In such a scenario, you will tighten down your SEO strategy to target more specific long tail keywords where the attention may not be as high as the other main keywords; but just enough to bring a good number of potential customers.
When the competition is fierce, PPC becomes a good option especially if you have ad-money to spend. Running well written and well-designed advertisements on search engines can get you past the competition and provide a sustainable ROI for your business.
Our Personal Experience
Being in a highly competitive field, maybe even the most competitive, we were able to bring Ancologi for ZERO results to the first page on Google within eight months for several keywords in Netherlands & Belgium by growing our website organically and using our secret SEO recipe. The best thing about SEO is that once you’re on top, you can stop on top, by just tweaking bits and pieces now and then. Over a period of 13 months now, our website has generated x10 the investment only by SEO alone from countries such as Belgium, Germany and of course Netherlands.
Jumping to PPC, we were able to generate over 90 leads by running two different AdWords campaigns.
1- Search Network
2- Display Network
3- Gmail Ads
Each campaign targeted a diverse audience. The display Network campaign was the broadest of them all, using our signature “Are You A Business Owner?” display card. Users that are business owners would click and be redirected to our services page on our website.
The search network was narrowed down to marketing and branding keywords, where clients were searching for Branding, Logo, Design, etc.… or Marketing, Advertising, Social Media keywords, we’d pop up!
Gmail ads were also used for a narrow target but based on industries we were interested in targeting. We targeted construction companies, contracting companies, the beauty industry, fashion, banking, insurance, and education.
PPC generate leads and traffic to our website instantly!
It should be said that these two tools are not complete opposites of each other, but instead, it is your situation and scenario which decide whether you have to spend more on SEO vs PPC.
If you’re looking for an SEO or PPC expert or agency, you’ve come to the right website. Ancologi will help you grow the right way. We’d love to hop on a discovery call with you, and have you onboard!